Website: Karin Ruppeldt, PhDr

Client: Karin Ruppeldt PhDr

Sector: Medical

Service Category: Creative and Interactive Development

On the web: www.karinrup.com

The Challenge: Karin had decided to create a website for her practice, to inform new and potential clients about the services that she provides and the location of the practice. Initially, she opted not to make a financial investment and wanted to develop the website herself. Luckily, I was able to meet with her and after discussing her options we decided that I would help her with the design and development of the website.

At this stage Karin had no logo or brand developed either, so there were not many clues for the design of the website. The specific requirements were to create a website that was elegant and low-key and one that is appropriate to the mental health sector, while at the same time clearly communicates the services that are offered by Karin, the location of the practice, and one that establishes Karin Ruppeldt as a trustworthy and reliable professional brand in the mental health sector.

The Solution: A brand was created to ensure all communication is consistent and professional. I worked with Karin to create a simple logo that communicated professionalism and trust. From then on we moved to developing the website. I decided on a simple one-page website that makes use of a modern web technology (AJAX – jQuery library) to take the user to a separate section of the same page in a smooth motion. This created an engaging interaction that is interesting and at the same time professional. The colours were also very low-key, which fitted the initial requirement of keeping the look and feel that is appropriate to the mental health sector.

The Result: Karin has reported a very positive feedback and many new quality leads from the website.

Services Provided:

• Pre-packaged Small Website
• Logo Design
• Business Card Design